Dana Lurie

Founder Adira Wellness

Dana is a founder of Adira Wellness, a company with the mission to empower people to move, feel and live better with the help of truly effective and quality CBD products. And now that mission has expanded to helping women achieve financial wellness in addition to physical wellbeing. Dana's personal mission has been to empower girls and women for decades. She is the author of the Tomgirlz chapter book series to inspire girls to always be their true self and to stand up against bullying. As the mother of two (now grown) children, her goal was to instill in them the importance of being part of solutions and not problems. She has also been a pilates instructor since 2002 and is certified through the Pilates Method Alliance (PMA).

Since discovering CBD products she is always thrilled by the incredible stories she hears from people finding relief from aches and pains, inflammation, anxiety, and so much more. She began as a user of CBD for back pain and improved sleep and quickly became an advocate. However, she recognized the misinformation and array of products popping up online and on shelves taking advantage of an unregulated market. Over 70% of products either do not contain the amount of CBD claimed on the label or worst, contain harmful chemicals.

Dana visited hemp farms and researched extensively before finding what she believed was the best source for the highest quality, most effective CBD; and she does a lot of third party testing to prove it! She didn't stop there. As a wellness professional, her emphasis is not on treating diseases, but on prevention and living well which is why her CBD products are formulated as spa quality. This means the freshest scents, best taste, and beautiful packaging for a complete wellness experience. Today she combines her passions by educating people on what CBD is, why it works, and how to avoid fake or harmful CBD products through her interactive CBD PILATES based stretch classes available to private groups or studios across the US.

Shari Gordon

Co-Founder Adira Wellness

At first, Shari was hesitant to be a part of ADIRA Wellness because of her own journey. It was a difficult and stressful time in her life while she entered someone very close to her into a recovery program who was addicted to marijuana. For the past 8yrs, she learned about addiction, listened to the professionals, and was open to the process which included working on herself. As you can imagine, the stress level Shari had was off the charts and she suffered with major panic attacks. In the past, she was prescribed anti-anxiety medication which caused major side-affects

Because of Shari's past experiences, she was initially hesitant about CBD. Like many people, she likened it to marijuana until she was educated more clearly about what CBD is and how it works.

When Shari shares her stories and talks about CBD she is so passionate it's contagious and she has transformed many peoples lives.

As she continues her education, she educates others and is an advocate for the Hemp CBD Industry. Always keeping up to date on the constant changes to rules and regulations. By attending professional conferences, belonging to Hemp Organizations, and Recieving her Certification in the Professional Cannabis Program from Florida Gulf Coast University. "Our Goal is to be a source of empowerment for others".

Eduardo L. Tautiva & Sheryl R. Tautiva

Team Adira Wellness

One might have heard of Sheryl R. Tautiva from the world of dance as she has held many Championship International titles as well as National Titles. Eduardo L. Tautiva was the co-owner of a retail flooring store when Sherry sashayed one sunny afternoon into Edd's life and the two have been inseparable for over 25 years.

Sherry continues to teach dance and choreograph for her students as her mantra is to turn caterpillars into beautiful butterflies. However, it is her entrepreneurial passion for helping others succeed in business that really sets her feet on fire! As a Corporate Trainer, Edd shares the same principles of mentoring and coaching for the purpose of developing people. This dynamic duo who are affectionately known as "Edd and Sherry" collectively bring a different perspective into the business world with a refreshing philosophy of balancing work, home and play.

This amazing couple have achieved distinguished titles in the Network Marketing world. While working together with the same company Sherry attained the highest coveted title of National Vice President while Edd accomplished the title of Executive Regional Vice President. Although both were happy each driving their own white Mercedes Benz, the real satisfaction they received was seeing members of their team also driving the same luxurious vehicles.

Edd and Sherry believe that in order to earn more one must become more. Their metric for measuring success is to achieve an equilibrium in life where everyone gains knowledge of who they are and what they are capable of, in every facet of their lives. They understand that taking the first step towards attaining one's dreams and aspirations is a leap of faith as their motto is: "You don't have to be great to start, but you have to start to be great."